Product Marketing Manager

Due to our growing business activities, we are immediately seeking a Product Marketing Manager.

What you’ll do

As a Product Marketing Manager, you play a critical role in building and maturing our product marketing capabilities. In this role, you help us hone our positioning, messaging, and go-to-market for the Rappit application development products, and our company offering.

We are looking for a dynamic and results-oriented individual. Our ideal candidate is someone whose previous experience demonstrates technical acumen, hands-on curiosity, and has a proven track record in Product Marketing. You bring a growth mindset and would like to contribute to a scaling company by infusing best practices. With lots of opportunities and freedom to make your mark.

You will report to the SVP of Product Marketing and work in an international environment, collaborating closely with Product Management (based in India), as well as the Marketing and Sales team across Europe.

Responsibilities

• Craft compelling positioning, messaging, and narratives for business & IT personas that articulate differentiation and value.
• Build and research our buyer and user personas, their specific needs, pain points, and goals that we can help address.
• Work closely with product management to bring the voice of the market into the roadmap. Support product feature releases with value descriptions and supporting assets. Ensure product readiness.
• Write and create compelling content including product collaterals, pitch decks, whitepapers, brochures, product sheets, blogs, website content, etc.
• Partner with product management and sales teams to conduct win-loss analysis, develop sales enablement materials, battle cards, and competitive intelligence to drive customer conversations.
• Shape content strategy and develop thought leadership messaging & assets including blogs. Scope and lead creation of impactful content assets mapped to the buying journey. Support webinars and events with subject matter expertise.
• Partner with the Marketing team (Demand Generation Manager, Content Designer, Digital Marketeer) to inform campaign design and ensure that the campaigns are well connected, from initial messaging to the execution.
• Identify market trends/opportunities and customer requirements by continuously monitoring, analyzing, creating, and sharing responses.
• Research and support pricing and packaging decisions to meet market demands and needs.

Required skills

• A minimum of 5 years of work experience, with at least 3 years as a product marketer, in a software company, preferably in the enterprise B2B software market
  Bachelor’s degree or higher.
• Excellent verbal and written communication skills. Able to articulate complex concepts to diverse audiences. Fluency in English.
• Ability to grasp both technical product capabilities and customer and business needs and translate these into highly relevant solutions and value-based messaging.
• Team player with a “hands-on approach” and ability to work autonomously. Solution-oriented, with strong attention to detail and quality. Easily pushing deliverables from good to great.
• Strong Project Management skills, with the ability to collaborate across teams, drive progress, and meet deadlines.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Curiosity, empathy, and customer-centricity to be a voice of the market.
• Ability to balance the strategic and the tactical, in line with the fast-moving pace of Rappit, while investing in building longer-term impact.
  

Nice-to-have skills

• Familiarity with the application development market.
• Technology experience (e.g. product management, product owner, pre-sales).
• Exposure to a start-up / scale-up environment where processes and practices were not yet established or mature, motivates you to help build this.
• Strong copywriting and storytelling skills.

What we offer

We offer you an exciting position in a dynamic and innovative company. An informal and no-nonsense work environment where open communication and short lines are very important. You work with a team of experienced professionals on the most diverse and challenging projects. In addition, we pay a lot of attention to personal growth and training. Within the organization, new opportunities for further development are constantly emerging. You can count on a good package of employment conditions taking into account your education and work experience.

• Good salary.
• SAR plan (stock appreciation rights).
• Good pension scheme.
• Hybrid working.
• Laptop & phone.
• Lease-a-bike plan to stay healthy.
• Home office allowance.
• Last but not least: a unique workplace on an authentic 17th-century estate!

About Rappit

Rappit is a product suite for fast, resilient, and high-quality intelligent application development. Combining over 45 years of IT expertise with a start-up spirit, we emphasize agility, intelligence, and future-readiness without vendor lock-in. As a leading European Enterprise software supplier, we partner with Google Cloud to simplify complexity and drive client growth. Based in the Netherlands, India, France, and Germany, we serve global brands like Hoyer, Hunkemöller, NewPort, Plukon, Solvay, Syensqo, Omoda, and Valeo.

From entrepreneurship, innovation, and a no-nonsense mentality, we continue to build on the growth of our organization.