Rappit appoints Willem van Enter as Chief Revenue Officer to lead the new go-to-market strategy
Putten, May 8, 2023 – Rappit, the Enterprise Software modernization company, today announced the appointment of Willem van Enter as Chief Revenue Officer to lead the next stage of growth.
In this role, Willem will be responsible for all of Vanenburg’s go-to-market activities, including leading Rappit’s global commercial- & marketing teams.
Willem van Enter, a 30-year software industry veteran, has a proven track record in sales & marketing, partner management, and general management. Willem joins Rappit from the low-code development platform company OutSystems, where he served as VP of the EMEA region. In this role, he was responsible for building up the EMEA business, growing revenue by 10 times in 8 years.
Willem began his career at Baan Company where he was responsible for direct sales to (inter)national large, medium and small accounts, channel management, and sales management. Later on, he built the Benelux Application business for Oracle, led their full Benelux Technology business, and took up a strategic EMEA role. He then moved into managing director for VMware Benelux, where he achieved an aggressive growth in revenue. Willem holds a Bachelor’s degree in Informatics.
“Willem’s wealth of experience in the go-to-market and commercialization of software platforms will be very valuable as Rappit is entering the next phase. I am very excited to welcome him on board and look forward to seeing the impact he will undoubtedly make by boosting the commercial activities and accelerating the growth of the company”, says Ardjan Baan, CEO, of Rappit.
“I look forward to helping grow Rappit further and turn it into an even more impactful company. I see huge potential for Vanenburg products like Rappit Developer, the high-productivity coding product that combines the speed of low-code with the flexibility of high-code. Customers are getting weary of the vendor lock-in that comes with low-code platforms and are looking for alternatives to rapidly build enterprise-grade applications. Rappit’s next-generation development tooling provides just that”, says Willem van Enter, CRO, Rappit.
About Rappit
Rappit is a leading independent software provider. Building on a proud heritage, we are experts in developing cloud-based enterprise software modernization solutions that include custom-made applications, Data Analytics, Artificial Intelligence, and Machine Learning.
Rappit serves a customer base consisting of multinationals and medium-sized organizations, mainly in the Manufacturing, Supply Chain & Logistics, and Retail & Wholesale Industries.
Additionally, Rappit provides unique rapid application development capabilities to quickly prototype and develop applications at scale, using their Rappit Developer platform, optimized for Google Cloud.
For more information, visit rappit.io/about-us.