Omoda unveils GenAI-powered 'Stylist' to revolutionize online shopping experience and gain competitive advantage
Putten, The Netherlands, April 4, 2025. In an era where artificial intelligence (AI) is reshaping the retail landscape, Omoda has launched the ‘AI Stylist,’ a GenAI-powered shopping assistant developed by Rappit to provide customers with personalized outfit recommendations, moving beyond traditional product listings. This innovation aims to make online interactions as relevant and personal as those in a physical boutique.
The implementation of AI in retail is proving to be a game-changer. According to a report by McKinsey & Company, AI-powered personalization can increase sales by up to 20% and reduce customer churn by 10-15%. Customers are increasingly expecting seamless, data-driven experiences, and businesses that embrace AI are seeing significant competitive advantages.
Developed in collaboration with Rappit and leveraging Google Cloud’s advanced AI technologies, including Vertex AI and Gemini models, the ‘AI-Stylist’ exemplifies the synergy between fashion and technology. Customers who use this AI-powered assistant are 2.5 times more likely to make a purchase. This initiative is part of Omoda’s broader digital transformation strategy, which includes the integration of AI agents to enhance customer engagement and operational efficiency.
“Our longstanding partnership with Omoda has always focused on innovation. The ‘AI-Stylist’ is a groundbreaking step in AI-driven personalization, and we look forward to developing more intelligent capabilities. We’re transforming the way customers build their wardrobes with the ‘AI-Stylist’, an AI-powered platform that offers deep personalization. Our continued innovation will unlock even smarter, hyper-personalized features, providing users with visually stunning, AI-generated outfit ideas to help them explore and expand their personal style.” said Ardjan Baan, CEO, Rappit.
Ewoud Frielink, CTO of Omoda, emphasized the collaboration’s impact: “Working with Rappit and utilizing their intelligent application development tools and expertise has been instrumental in bringing the ‘AI-Stylist’ to life. This innovation, developed with our partners Rappit and Google Cloud, leverages cutting-edge AI technology. It’s a step forward in blending fashion and technology to create an experience akin to having a personal stylist at your fingertips.”
Omoda’s transformation is underpinned by a robust data infrastructure supported by Google Cloud’s BigQuery and Looker Studio, enabling real-time data processing and AI-driven recommendations. AI is driving the need for better data to power these innovations. According to a recent survey by Boston Consulting Group (BCG), 50% of firms believe legacy IT slows down their AI efforts by limiting scaling, reusability, and data availability.
To address this challenge, Rappit played a crucial role in unlocking data by providing data-engineering services to set up a scalable data warehouse and build data pipelines from Omoda’s on-premise warehouse management system to Google Cloud’s data warehouse. This integration allows Omoda to combine marketing and logistics data to better predict customer buying behavior, enhancing personalization, and driving more intelligent recommendations. This foundation not only strengthens the ‘AI-Stylist’ but also paves the way for future developments, such as outfit visualization with avatars and integration of customers’ personal wardrobes.
Experience the future of personalized shopping with the ‘AI-Stylist’ at www.omoda.nl/ai-stylist. And learn more about Rappit’s Data & AI offering here.
