Modernizing a legacy ERP to facilitate a retailer’s growth ambition
Omoda, in partnership with Rappit, transformed its legacy AS/400 ERP system into a modern, future-ready core platform for all operational domains. By leveraging Google Cloud’s data analytics and machine learning capabilities, Omoda is now equipped with a truly intelligent system, enabling it to achieve significant growth, both in revenue (+30%) and operational efficiency.
Their challenges
- Legacy: Omoda’s 15-year-old homegrown AS/400 ERP system, is a monolithic behemoth built on obsolete technology, that is inflexible and difficult to maintain.
- Scalability & performance: originally built to process hundreds of orders per hour, Omoda’s system must now handle multiple orders per second during high-volume events and to accommodate the company’s growth ambitions.
- Developer scarcity: Finding skilled AS/400 developers is becoming more difficult. Meanwhile, the need for swift and efficient software development grows ever more urgent.
- Hampering new growth: The current system stymies exploration of new business models and offers meager omnichannel support. Its technological limitations obstruct Omoda’s ambitions.
- Need for data-driven solutions: Omoda’s e-commerce ambitions are hindered by a lack of data-driven solutions. The system holds crucial inaccessible insights that could help with personalized recommendations based on past purchases.
Our solutions
- As Omoda’s unique processes are not available in off-the-shelf solutions, it is necessary to develop a custom ERP to differentiate from competitors and take advantage of rapid application development.
- Rappit, a trusted partner, is responsible for analysis, design, development, integrations, and project management of the new system.
- Flexible architecture for the core back-end is developed on the Thinkwise platform, along with a Java-based hand-held scanner app for the front-end, which contributes to 30% of the total functionality.
- The new ERP system has added new features such as Core Warehouse Management System (WMS), Purchasing, Order Fulfillment, and Shop Automation.
- Data engineering services for setting up data warehouse and creating data pipelines from on-premises WMS to Google Cloud data warehouse. This allows combining marketing and logistics data to predict customer behavior.
- Management and operation of cloud infra, including 24/7 availability, for Java-based applications, data lakes, and machine learning on Google Cloud.
Results
- One team: collaborative development of a differentiating system with Omoda business, IT, and Rappit.
- Enabling +30% revenue growth: the new system allows Omoda to achieve its growth ambitions through a scalable and intelligent system that supports its new omnichannel business model.
- Double digit efficiency gains: thanks to more efficient operational processes, mispicked orders have been reduced by 40%, resulting in revenue growth with the same number of employees for Omoda.
- Smooth go-live: processing tens of thousands of orders on Black Friday, 3 weeks after go-live.
- Better customer experience: faster and optimized shipping of orders to customers.
Omoda
Omoda is an innovative, high-end fashion retailer, with over 32 physical locations in the Benelux, and an online presence in most of Europe (accounting for 80% of revenue). The company sells trendy designer shoes, clothing, bags, and accessories for the fashion-conscious man, woman and kids, and employs over 700 people.
Omoda’s deep-rooted passion for fashion points back to a rich family history that goes back to 1875. Since 2007 the company has grown rapidly by opening more and more successful branches and webshops.