Retail & Wholesale hero image

Retail and Wholesale

What if… your core system is holding you back?

I want to modernize!

The challenge

At Rappit, we understand the intense competitiveness of the Retail and Wholesale industry.

Rising costs across labor, logistics, and inventory are squeezing your margins. To gain an edge, you need your business-critical enterprise software to be ready for the future, including solutions that provide personalized experiences and increase employee productivity.

As Enterprise Software experts, we see how frustrating it is to be held back from growth by your current systems. That’s why we’ve been helping clients for more than 40 years, like our current customers Omoda, Hunkemöller, and Eijerkamp.

Rapidly (re)build a custom OMS or WMS
to maximize efficiency

Is your current technology holding back your growth? Outdated systems and siloed data hampering your progress? We believe your business deserves better than a standard or old (legacy) system. Rappit helps you modernize faster by building or extending core business systems like Order Management Systems (OMS) and Warehouse Management Systems (WMS) to precisely fit your unique business processes. Solutions that are scalable and future-ready, easily handling high-volume demands like multiple orders per second. Ensuring technology propels, not impedes, your success.

Discover in our latest guide how Rappit’s custom WMS leverages real-time data and AI-powered workflows to create a solution that adapts to your unique business, not the other way around.

Solutions - industries - Retail & Wholesale Rapidly (re)build a custom OMS or WMS to maximize efficiency

“With the new, intelligent ERP system developed by Rappit in close collaboration with Omoda, we are now able to achieve double-digit revenue growth! While also realizing double-digit efficiency gains.”

Jan Baan CEO
Solutions - industries - Retail & Wholesale Drive profitability and innovation, powered by data & AI

Drive profitability and innovation, powered by data & AI

In retail and wholesale, profitability hinges on real-time, data-driven decisions. Achieving this demands a seamless omnichannel experience and deep customer insights. Yet, critical customer and operational data often remains trapped in legacy systems, hindering AI’s full potential. The solution? Unlock your data to innovate. Leverage our Google Cloud expertise and premier partnership to build robust data foundations and power cutting-edge AI solutions that transform your business. Start innovating today! Businesses embracing AI gain significant competitive advantages, delivering the seamless, personalized experiences customers now expect, with AI agents transforming shopping.

Don’t know how to get started? Check out our GenAI discovery workshop!

Omoda AI stylist

Boosting Omoda’s customer experience with the AI stylist

In an era where artificial intelligence (AI) is reshaping the retail landscape, Omoda has launched the ‘AI Stylist,’ a GenAI-powered shopping assistant developed by Rappit to provide customers with personalized outfit recommendations, moving beyond traditional product listings. This innovation aims to make online interactions as relevant and personal as those in a physical boutique.​

In a standout session at the Google Cloud Summit Benelux 2025, Jan Baan (CEO, Omoda) and the Rappit team presented the creation of Omoda’s AI Stylist.

"Partnering with Rappit and Google Cloud, we brought the AI-Stylist to life, an innovative use of AI that delivers a personal styling experience at your fingertips."

Ewoud Frielink CTO
Rappit Composer - Homepage Image (1)

Let your team work smarter, not harder

While your team strives to deliver amazing customer experiences, old business systems and manual work are the hidden frustrations draining their productivity and morale. Outdated retail technology and cumbersome processes aren’t just slowing down your business. It’s a direct threat to employee satisfaction, operational efficiency, and ultimately, your customer loyalty. Happy employees create happy customers, but outdated tools and processes make both incredibly challenging. With the Rappit Composer no-code apps & workflows platform, you quickly build (mobile) workflow apps to digitize and automate manual tasks and boost productivity.

Solutions - industries - Retail & Wholesale Get data from documents where it needs to be, on time and error-free

Get data from documents where it needs to be, on time and error-free

You manage a high volume of daily documents, from vendor invoices to inventory reports and customer feedback forms. Rappit Undoc’s Intelligent Document Processing (IDP) transforms operations by effortlessly automating document capture, classification, and extraction, seamlessly integrating data with your existing workflows and systems. This eliminates repetitive manual tasks and errors, empowering your employees to focus on value-added activities.

Omoda store inside

Modernizing a legacy ERP to facilitate a retailer’s growth ambition

Omoda, in partnership with Rappit, transformed its legacy AS/400 ERP system into a modern, future-ready core platform for all operational domains. By leveraging Google Cloud’s data analytics and machine learning capabilities, Omoda is now equipped with a truly intelligent system, enabling it to achieve significant growth, both in revenue (+30%) and operational efficiency.

Why Rappit

Proven tooling and domain expertise in Retail & Wholesale

2
Customers with a recent Retailer of the Year Award
10.000+
Orders processed on 1 day, 3 weeks after go-live of custom ERP
2.5
Higher customer conversion rate, powered by custom-build AI agent
100%
Fit to your functional requirements
Vendor lock-in

"I have never experienced this. A vendor that goes faster than us, and delivers within budget!"

Gordon Smit Global IT Director

Let’s solve your retail challenges together

Struggling with outdated systems, inefficient workflows, or manual processes? Our experts are ready to help you modernize and differentiate your operations. Fill out the form and discover how Rappit can turn your unique retail challenges into competitive advantages.

What to expect

  • A quick scan of your current IT landscape
  • Practical ideas tailored to your retail operations
  • No obligation — just a conversation with our experts

This call is perfect if you’re…

  • A retail manager or IT leader looking to modernize their WMS or OMS
  • Facing limitations with standard ERP systems
  • Exploring AI, automation, or custom software to boost productivity
  • Ready to reduce manual work and improve operational agility